2 minutes ago - English audiobook free download Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance by Ari Paparo 9798891386174
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Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance Ari Paparo ebook
- Page: 368
- Format: pdf / epub / kindle
- ISBN: 9798891386174
- Publisher: Amplify Publishing
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Overview
A deeply researched insider’s account of Google’s epic two-decade campaign to dominate online advertising by any means necessary. Everyone knows Google as the world’s most iconic search engine. But over the past twenty years, it has also bought, built, and bullied its way to control of the online advertising market. It has cornered the market so completely that they are often the buyer, seller, and intermediary in a single transaction. In this gripping work of narrative journalism, former...